Web 2.0 is a buzz word companies have been throwing around over the past year. What is it and why should you be involved? The basic definition is that Web 2.0 provides a new way to run your business through the internet. In my opinion, the first wave of the web has been complete. The first wave included businesses that knew they just had to have an internet presence. Therefore, companies spent thousands of dollars just getting 5 and 10 page brochure web sites built just so they could point customers and prospective clients to a place to see their business.
The first phase is over. Now that the internet has become the source of information and source for finding business, companies are scrambling to create more with their web site. Web 2.0 is the ability for companies to reach their customers and prospective buyers “more interactively” using their web sites. By creating a community of loyal customers, companies can get feedback on new products and get ideas from people that may help their business grow. This interactivity and the tools that are implemented online are considered web 2.0.
Some of these software products include, blogs, joomla content management, twitter, social media, and more.
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