Online Marketing Overview

We believe that effective website design and marketing requires a mixture of design and functionality, traditional and online marketing, competitive analysis and technical expertise. Our goal is to help your company maximize the return on your investment by promoting increased sales of your products and/or reducing your business costs.

Target Market

Our first goal is to determine your target market.  Who are you trying to reach?  If your market is local, we have local marketing plans that include local business directories such as Yelp, Merchant Circle, Yellowpages.com and Google Places.  If you have a national target, we can focus our efforts on organic keyword marketing and pay per click marketing.

We have implemented many strategies to drive traffic to web sites and generate leads and revenues. Let us show you how to use the search engines and maximize your online investment.

Marketing strategies that we use include:

• Search Engine Optimization – read more
• Local Search Marketing & Business Directories – read more
• Email Marketing
• Pay Per Click Management

Statistics now show that 90% of online searches are performed through search engines: Google, Yahoo! and MSN are the top three search engines so those are the three we focus on for your business.

Analytics & Tracking

The most important part of any campaign is analytics and tracking the results.  Using such tools as Google Analytics and other 3rd party software, we can show you the effectiveness of the campaigns we are running for you.  We can track different metrics such as goal conversions (the number of forms filled out on a web site or sales completed), phone call tracking, and what keywords are driving the most traffic to your web site.